It is not easy to get noticed between the hundreds of emails that crowd a recipient’s inbox. And it is equally important to avoid sending your emails to a user’s spam box. Therefore, it is essential to put considerate effort and thought into your email design.
If done right, email marketing can be a wonderful tool for any company. This is not only about convincing readers to click through, it is also to imprint your brand in their conscious being. With every email sent we learn more about our readers, and the readers about the brand. Reaching your readers is a complex puzzle of tools, text, design and logistics.
Animated GIF’s can be fun and if used clever they can enhance/spice up your message. Some people tend to go too far on using moving images and expecting world wonders on their goals. But even in 2019 not every (e-mail) client supports animated GIFs, Cinema graphs, video’s and other hot trendy stuff.